Thursday, October 20, 2011

Advertisement Essay: Compassion in World Farming

 Animal cruelty is a big issue to some people. In this advertisement
it shows that most animals are not getting the proper treatment and
the advertisers want to make it stop.
       The aim of this advertisement is to show us that we need to stop the
animal cruelty. The text and picture uses guilt to get people to make
a donation to Compassion in World Farming. The message tells us that
animals feel pain the same way humans do, so animals should get pain
medication first also.
       The tone of the advertisement is sad, fearful, and desperate. I feel
that it is sad because the text lets me know that animal cruelty is
going on in a lot more places than I think and it makes me think about
how much it hurts humans to have their teeth pulled without numbing it
first. The ad is also fearful because I can see in the pigs face that
it is scared. The tone is desperate because animals are desperate for
the cruelty to stop so are some humans, that’s why they want you to
make a donation.
       No human being would want to get treated the way a lot of animals get
treated, but most people don’t even realize its cruelty! This
advertisement should be like a slap in the face for people to wake up
and realize that it is cruelty and it needs to stop.

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